There are many different markets available for NCAAF betting across multiple sportsbooks. Many sportsbooks will offer odds and lines for every single college football game.
You can also bet on matters that take place over the entire season, such as which team will win a conference and which player will win the Heisman Trophy.
NCAAF odds are set by the oddsmakers, who use their own personal algorithms to determine the likelihood of something happening and the odds they want to set for it.
There are multiple different factors that can affect the odds for an NCAAF market, such as which team is perceived to be better, injuries, recent form, and who and what other bettors are wagering on.
You can also bet on NCAAF in-play using live odds after the game has started. In that case, odds are updated in real time to reflect the action unfolding on the field, presenting further opportunities to get good value.