How to win at sports betting

Bet the sports you know best

Every time you place a bet you are pitting your sports knowledge against the sportsbooks, who have years of experience setting odds and lines across a range of sports. To give yourself the best chance of success, your best tactic is to go with what you know. Most sports bettors stick with the sports and teams they know best to give them the best chance of beating the odds. It means the most popular sports in Canada are also the most popular sports to bet on.

The top sports to bet on in Canada include football, hockey, basketball, and baseball. Betting on soccer ­– especially the English Premier League (EPL) – is also growing in popularity across North America. Sportsbooks also offer odds across a wide range of other sports, but the ‘big four’ and soccer are the sports that attract the most betting activity online.

Find your betting niche

With so many different sports and markets to bet on, there are countless opportunities to bet. But if you can find a specific niche and focus on that, you could become a real expert in your field. Whether you have in-depth knowledge of a specific team or league, or are someone who has a more statistical brain who loves delving into sports metrics, statistical-based betting markets may be ideal for you.

The best chance to enjoy success as a bettor is to know more about your chosen market than the people setting the odds. Have you found success in totals? Point spreads? Finding out your niche and sticking with your strategy can help build your betting portfolio. As sportsbooks set odds and lines for hundreds of markets across dozens of sports and events, the opportunity is there to take advantage of fringe markets in particular.

Don’t forget to check out BET.CA’s range of betting guides to help you get the best out of each bet type available.

Always find the best sports odds

Once you have chosen your bet, the next step is to find the best odds. If you don’t bet using the best odds, you’re effectively handing your money to the sportsbook, even if you win. Shop around for the best odds available from the top sportsbooks and place your bet with the operator that offers you the biggest upside if you win.

BET.CA has comprehensive reviews of the top sportsbooks available, so you can shortlist the operators you can trust. If you plan to bet regularly, it’s worth opening accounts with multiple operators so you have instant access to odds across a number of sportsbooks. Then, when you plan to bet, scan your shortlist for the best odds before placing your bet to maximize your winning potential.


Bet when the odds are in your favor

This may sound obvious, but it’s a piece of advice that many sports bettors forget when placing their wagers. A bet is a transaction, and you need to make sure you’re getting enough upside to justify you placing a wager.

Do your research and be prepared to pass on a betting opportunity if the odds don’t offer value for your stake. You may be passing up on a winner or two, but if you only bet when you feel the odds are in your favor, your overall returns will be better as a result. To better understand how to extract value from betting markets, check out BET.CA’s guide to the vig.

Learn the key gambling tricks and techniques

Being a successful bettor isn’t as straightforward as just picking winners. There are many tips, tricks, and techniques available that can help reduce the sportsbooks’ edge and give you a better chance of consistent success.

Learning about arbitrage betting, fluctuations in the vig, and calculating the implied probability of sporting outcomes based on sportsbooks’ odds are all valuable tools in a sports bettor’s arsenal, and at BET.CA we’re here to help arm you with all the information you need.

How to win at sports betting FAQs

How do I bet on sports successfully?
What's the easiest way to make money sports betting?
Can I lose money on a winning bet?

All betting guides on BET.CA are written by in-our house team, who have over 40 years’ experience in the sports betting and gaming industries, and have worked and written for several of the world’s leading sportsbooks. They possess in-depth knowledge of betting markets and strategies, as well as an understanding of what is important to bettors, meaning you can read on with the confidence that they will help improve your betting.

BET.CA staff
BET.CA staff